The next edition of Fitur is once again shaping up to be the major meeting point for innovation in tourism, with a focus on technology and hotel companies and their solutions geared towards digitalization, sustainability and improving the traveler experience.
AnySolution will participate in key sessions on the European Tourism Data Area and the measurement of sustainability indicators, reinforcing its leadership in smart destinations. Deiser , for its part, will demonstrate how artificial intelligence and the Atlassian ecosystem are transforming project and service management, focusing on productivity and reducing operational friction.
Among the most notable new developments, Galileus will consolidate its platform for comprehensive hotel maintenance management, with an emphasis on energy efficiency and international expansion, leveraging Mexico’s presence as the guest country. OpenROOM will present improvements in connectivity, automation, and data analytics to optimize hotel profitability, while Binding Software will promote its fast check-in solution, which integrates with leading PMS systems.
Winhotel will arrive with new features on its eVolution PMS platform, seeking to reinforce its position as a strategic technology partner. Likewise, Astro Hotel will take advantage of the trade show to unveil AstroHMS, its unified solution for the comprehensive management of tourist establishments.
In the area of pricing innovation, TripResale will champion flexibility as a pillar of the future of tourism, showcasing its technology to turn cancellations into revenue opportunities. Other companies such as Nagarro , Altia , Tec-Soft , Kimaiwi and OnWayTransfer will also be present, with their proposals in sustainability, digital transformation and connectivity, among other areas in which they are experts.
Furthermore, several of our partners will participate in SegitturLab , the workshop and specialized training space organized by SEGITTUR within the framework of Fitur Know-How & Export, aimed at professionals and managers in the tourism sector. These are the scheduled events:
Wednesday 21/01
- SegitturLab At 2:30 PM Eduardo Martínez , CEO & Founder TripResale : ‘The revolution of hotel resellable rates’> “Reselling rates allow hotels to maintain control and liquidity through advance payments, reduce no-shows, and optimize inventory, while offering customers discounts and the option to resell their reservation. This decreases dependence on OTAs, reduces cancellations, and aligns profitability with customer satisfaction, allowing them to compete on value rather than price.
- SegitturLab B 14:30 h Ismael López , Sales Manager at Binding Software : ‘Check-in in 20 seconds: the new era of hotel efficiency’ :> “The new ultra-fast check-in solution allows guests to complete registration in under 20 seconds , eliminating queues and improving the guest experience. It’s not just about speed: it’s a
comprehensive suite that optimizes resources, connects systems, and facilitates data-driven strategic decisions. At its core is BIT , a digital document verification technology that validates identities in under 5 seconds , guaranteeing security and accuracy, and becoming a key competitive advantage for hotels.
Thursday 22/01
- SegitturLab At 4:00 PM Pere Muñoz , Operations Director Galileus : ‘ Intelligent maintenance and energy efficiency for hotels: real and measurable savings’ : > “The hotel sector is moving towards digital, efficient and sustainable models , where data-driven maintenance and energy consumption control are key to profitability and ESG compliance. This approach allows for anticipating breakdowns, optimizing investments, unifying processes and improving the customer experience , while consumption analytics (electricity, water, gas) becomes an indicator for designing savings strategies, detecting inefficiencies and validating the return on investment in energy efficiency.”
Friday 23/01
- SegitturLab B 11:50 h Miquel Romera , Commercial Director Astro Hotel : ‘Data centralization as the engine of 360 digital transformation’ :> “The digital transformation of the hotel industry is no longer about digitizing isolated tasks, but about integrating all solutions into a single ecosystem . Centralizing data allows for the elimination of redundancies, the automation of processes, improved traceability, and the generation of real-time indicators. This integration optimizes operations, reduces errors, and empowers strategic decisions, innovation, and a more personalized guest experience. The future of the hotel is based on a smart, connected structure geared towards efficiency and profitability .
With very positive expectations, Fitur 2026 is once again set to become the key platform for fostering collaboration, innovation, and competitiveness in the global tourism sector. And we’ll be there…
Cristina Torres
Communication and press
cristina@turistec.kimaiwi.com
