The cluster’s new members are experts in radically expanding the direct sales channel for hotels, resorts, and mid-sized vacation chains. Their approach focuses on reducing reliance on intermediaries and boosting direct sales, a key channel for improving profitability and customer relationships.
In an increasingly competitive market, ADG Travel offers a boutique digital outsourcing service designed to meet all the needs of the online hotel ecosystem. This model “ combines senior strategic consulting, high-performance digital marketing, and comprehensive conversion optimization , applying advanced methodologies and cutting-edge technology to guarantee measurable results .” They define themselves as a 360° agency “ specializing in the direct channel, the development of disintermediation tools, and payment technology in travel and hospitality.”
The main areas of activity for the new members of Turistec include the following:
- Strategic Consulting : digital transformation plans, distribution optimization, and definition of strategies aimed at maximizing revenue.
- Web Design : Development of websites and landing pages with responsive design, optimized content, SEO architecture, and a user experience focused on conversion.
- Digital Marketing : multi-channel performance campaigns (display, PPC, meta and email marketing), with a focus on advanced segmentation and remarketing.
- Analytics : implementation of attribution systems, custom dashboards, tag management (GTM) and revenue analysis for data-driven decision making.
ADG Travel , headquartered in Madrid with offices in Palma, Barcelona, Colombia, and Cancún, boasts a multidisciplinary team of experts in technology, marketing, design, and strategy. The company’s mission is to guide its clients through the transition “to a more efficient, competitive, and sustainable digital model, adapted to the demands of the 21st century.”
To increase the share of the direct channel, AGD Travel ‘s strategy is based on personalization and advanced analysis: designing specific plans for each client according to their profile and origin, using artificial intelligence to segment and create optimal offers, messages and channels, and developing unique products that provide value, disintermediate and improve conversion and revenue.
You can find out more on their website and LinkedIn profile.
Cristina Torres Communication and press cristina@turistec.kimaiwi.com
