Blogs, websites, digital platforms, social media… all communication channels feature significant activity related to companies, organizations, and professionals within the Turistec ecosystem, or topics of particular interest to everyone. Here are some links to different posts. Just click and stay up-to-date on the valuable and interesting information being generated!
The collaboration between companies and Turistec entities yields results such as the UIB study based on more than two million bookings managed by Dingus in Mallorca between 2021 and 2024, which analyzes why and when hotel cancellations occur . Published in Tourism Management , it reveals that cancellation policies are key (non-refundable policies reduce risk by 82%), that the timing of the booking influences cancellations (higher risk with mid-term booking lead time), and that there is strategic behavior aimed at taking advantage of price drops. Factors such as nationality, type of trip, season, and booking channel also affect the probability of cancellations. The study offers recommendations for optimizing revenue management and demonstrates how technology and big data are essential for anticipating customer behavior.
The new year brings changes to the corporate identity of several of our partners, who are opting for a fresh image to showcase their diverse offerings. This is the case with Patterson Group , which, with over 20 years in the sector, has launched a rebranding that updates its identity and reinforces its strategic positioning. Under the tagline ‘We master the trio’, the new brand reflects the synergy between its two divisions: Patterson Travel, specializing in corporate travel and MICE, and Patterson Agency, focused on creativity, technology, and marketing for Travel, Hospitality, and Retail. This renewal includes a new visual system, brand narrative, and value proposition based on strategy, innovation, and collaboration, solidifying the group’s position as a leader in comprehensive, results-oriented solutions.
TripResale, the platform that converts unused bookings into shared value, has also unveiled its new brand identity to reflect its growth and consolidation as a leading solution for managing non-refundable rates. The redesign, based on a dynamic visual system with arrows, symbolizes its two-way cancellation and reactivation model . With over 100 partner hotels and 32,000 managed bookings, the company reinforces its commitment to flexibility as a cornerstone of the future of the hotel industry, maintaining its values of control, transparency, and technology, and expanding its international presence.
Cristina Torres
Communication and press
cristina@turistec.kimaiwi.com
