For years, the tourism sector has scrutinized the customer, but with the wrong perspective. We’ve become obsessed with data, bookings, occupancy rates, and satisfaction...
Sustainability is no longer an afterthought in the hotel industry. Today, it’s at the heart of the strategy. Regulators, investors, and above all, customers...
After years of post-pandemic recovery marked by a tourism boom and sustained price increases, the Spanish hotel sector is entering a new phase. Data...
In Spain, tourism is experiencing a digital acceleration : data spaces, smart destination platforms, advanced analytics, sensors, experience apps… But the challenge isn’t simply...